Seven Capital Sins - Roberto Alegria

Roberto Alegria is a fine art and commercial photographer based in Barcelona. Specialized in skateboarding and action photography, he also takes some time between wheels and campaigns to develop personal projects, like Seven Capital Sins, where he, with 3D Render Studio, mixes photography and computer-generated items.

Through this series, a contemporary version of the original Seven Deadly Sins, he’s tributing the corporatocracy, representing different markets with these cardinal sins, such as: arms industry as Wrath, diamonds as Lust, GMO (genetically modified organism) as Gluttony, pharmaceutical industry as Greed, the bank crash as Envy, petroleum industry as Pride, and nuclear industry as Sloth.

 

Why did you want to make a series with the Seven Deadly Sins?

A while ago I had been reading an article in a newspaper about the most dangerous industries of the world and the power they have to control governments, the list of those industries was much bigger but I thought it was a good idea to adapt the classic seven deadly to a contemporary series.

 

What did you want to tell talking about different industries?

I thought it could be interesting to portray some of the biggest industries (or at least seven of them). They have power to control governments managing their own interests without caring about the environment or the people, just to make tons and tons of money. Many of them could work on sustainable alternatives but then it wouldn't be as profitable as they are now.

 

How did you develop these images?

After many ideas and drafts, I decided to shoot the models and the clouds in a studio and the rest of the items were created in 3D by my friends of 3drenderestudio.com

 

Why did you choose this style?

 I wanted a clean and neutral image focused on the character and what they represent, so I shot them in a studio with a white background.

 

How did you start in photography and why? Would you give any advice for beginners?

I was started when I was 15 years old and it was thanks to my sister who was studying photography at the time so she taught me the basics of photography.

I would say, do it for passion, find your own style and try to tell stories.

 

What do you do when you are not photographing?

I have many hobbies. I love reading, skateboarding, snowboarding and trekking to name just a few.

 

Photographer: Roberto Alegria  |  Website  |  Facebook  |  Instagram  

Computer-generated imagery: 3D Render Studio  |  Website

 

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